HOW taking the photo effects the meaning

I've found three ways that photo effects meaning most efficiently.

ANGLE - this determines where your reader's eye will go in the photo. It determines what they will see first, last, etc. it also determines the size of certain letters in relation to themselves and their surroundings.

LIGHTING - lighting has the ability to create the whole "feel" or "mood" of the photo. it can be high in contrast which creates drama, tension, mystery. Or it can be well lit with sunlight giving it a softer, more natural feel. lighting helps control how your viewer feels when looking at the photo.

SURROUNDINGS - this is the most important aspect of how taking the photo effects meaning. where you place the photo according to the horizon line, if you incorporate human life, if it is outside or inside, what buildings/props are in the photo. All of these factor in to create the meaning and importance of the photograph.

so, the three most important how's would be directing the viewer's eye, creating a mood and giving it a meaning.

Process Photos

one of our locations will be on this wall. The texture and heigh and color against the sky creates contrast and intensity.

 we also love this ledge at Wescoe. among constrast we also liked the way it is elevated, it creates interest and intensity.

we wanted to find a way to have our letters hang over the top of this building. we love the old insane asylum feel that this building gives off. 

INTENSE

in·tense

   [in-tens]  Show IPA

adjective

1.

existing or occurring in a high or extreme degree: intenseheat.

2.

acute, strong, or vehement, as sensations, feelings, oremotions: intense anger.

3.

of an extreme kind; very great, as in strength, keenness,severity, or the like: an intense gale.

4.

having a characteristic quality in a high degree: The intensesunlight was blinding.

5.

strenuous or earnest, as activity, exertion, diligence, orthought: an intense life.