IDEO Movie Response

This movie was extremely helpful as far as setting up a picture for how a group of people should work together in achieving a final product. Obviously, we were given the task of redesigning a poorly designed everyday object, and this was almost the same task the IDEO group was given in redesigning the shopping cart. It's nice to see a group of people in such an esteemed business being so creative and open minded. I think that's the biggest thing to take from this video. The fact that no idea is stupid, or too far fetched. Because it's those ideas that can be reformed and refined into something that is better as well achievable.